Liverpool’s double test may explain FSG’s sale decision, but multi-million potential could offer growth – Litik Klitik

A lot is happening with Liverpool at the moment, despite there being no domestic games. FSG has put the club up for sale and one area of ​​growth is clear.

Considering all the Liverpool players are on holiday or at the World Cup, things have been pretty hectic. Firstly, news broke that the FSG had put the club up for sale, with a steady stream of updates on this ever since.

Now there’s a doubleheader for the Reds to contend with as sporting director Julian Ward and research director Ian Graham are set to leave at the end of the season.

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It remains to be seen where that leaves Liverpool’s recruiting future, with this key force in their data and analytics taking the Reds to where they are now in terms of position under Jürgen Klopp. That won’t change, of course, but the people involved will.

With Ward and Graham gone, a huge hole will open in one of the vital determinants of Liverpool’s success. This only adds to the uncertainty, even if the club supports itself to deal with it.

Some have speculated that the duo’s move may be linked to the changes that have taken place in recent months, with the shock departure of Michael Edwards and now FSG as a whole moving on, with Mike Gordon tasked with finding a buyer.

Either way, things are sure to be interesting. It remains to be seen why exactly FSG is selling, but like the Glazers at Manchester United, it seems likely to be down to a few things.

First, the economic climate means there is an opportunity for American investors to get better value for a sale right now, and second, the financial threat from Newcastle United, as well as other state-backed superpowers, will only increase. 🇧🇷

In addition to this double test, the European Super League could also have played a role, with Liverpool and Manchester United involved in this foiled plot in 2021, which would have been a guaranteed source of money.

And the Chelsea sale has now set something of a benchmark against which to assess how much each of the two – both sporting institutions considerably larger than the Stamford Bridge side – are worth.

The one key area of ​​growth that US investors looking to invest in Liverpool or Manchester United in particular can identify is television rights.

The TV rights bubble has long been feared to burst, even though the last deal was worth £4.8bn for the 2022-2025 seasons. decline since then, according to The Guardian.

That pot is shared between the top 20 Premier League clubs more evenly than these two teams feel is a fair reflection of their attractiveness, with viewership figures for the country’s biggest teams outnumbering the rest.

Games involving either team attract the largest crowds. Matches between the two are among the largest attendances for any sporting event in the world.

As it stands, there is a 3pm blackout for TV football in the UK, although those matches may be played overseas. There has been a lot of discussion about whether this will remain, with a growing feeling that a change might be worth contemplating. The EFL, according to The Guardian, will discuss this as part of its upcoming TV deal talks.

Should it be removed and existing TV deals remain in effect, any matches involving a team not scheduled for television may be moved to a pay-per-view basis, as is the case in the lower leagues today.

As discussed on The Bottom Line podcast, for all clubs, this would be an opportunity to earn money. For Liverpool and Manchester United, it could be a game changer and a move to, in their eyes, financially reflect their appeal and further monetize their fan bases, as well as offering fans the chance to watch games.

That’s where the value may lie for any future investor in Liverpool, more relatively than Manchester United. With FSG expanding Anfield and taking the Reds to a new training ground, the infrastructure, unlike at Old Trafford, is well laid out.

As a result, a huge increase in the value of Liverpool as a whole seems unlikely, but changes to TV rights and the money that can be made there could be one element where an opportunity is identified, as is the norm in American sports. And even if FSG’s successors weren’t from North America, the same would apply.yuw JikA JJA JUYA KKALL KKA kAKKL kAL JKAKK KALA

Premier League clubs won’t want to lose their share of the £4.8bn pot, but it looks like the 3pm blackout and staging matches where only those in attendance can legally watch is outdated in a world where streaming is so easy . Amazon Prime has already taken some games and a world where Netflix or a similar company shows the Premier League doesn’t seem unlikely.

For Liverpool and Manchester United, this is a chance they’ll want to explore if regulations change, and something else for potential investors to consider. Television rights will undoubtedly play an important role in the decision-making process of who takes the helm on either side.

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