Last week, Eddie Howe admitted that Financial Fair Play will continue to limit our spending “unless we can dramatically change our revenue streams.”
Based on recent findings from football finance expert Kieran Maguire, it’s easy to see why, with Newcastle’s total revenue from the 2021/22 season absolutely dwarfed by every other ‘big six’ club.
While we took in £140m, Chelsea more than trebled our takings, while Manchester United brought in over £580m and Man City £613m.
This may highlight how Mike Ashley completely neglected the commercial side of business at Newcastle United, but emphasises the importance of us striking some big sponsorship deals this summer if we’re to free up funds and overcome the FFP hurdles we were clearly battling in January.
A front of shirt sponsor has been tipped to replace Fun88 and could hand the club a major financial boost, while kit manufacturers Castore may also be given the boot in favour of a far more lucrative deal, with representatives from Adidas recently spotted at St James’ Park.
The club have announced a host of new partners over the past 12 months, including SAUDIA, Noon, Monster Energy and DR Cink, while there’s also been reports of St James’ Park naming rights being discussed with fans as another possible option to boost income.
Whatever happens, it feels like a crucial few months for Darren Eales and our commercial team, with off-field deals seeming vital to boosting our spending power this summer.
Here’s each Premier League club’s total revenue last season, as revealed by Maguire on Twitter: